Kriega was born in 2000 when product designers and motorcycle enthusiasts, Dom Longman and Michael Cottam, who were working in the outdoor industry at the time, became frustrated by the lack of high quality, well designed luggage for motorcycle riders and decided they should use their combined expertise and fill a gap in the market they believed existed.
The goal from day one was to build a reputation for creating the highest quality and best designed products on the market, offering unrivalled standards of functionality and craftsmanship. It was a very conscious decision from the start to be a non-fashion brand that focused on producing function driven design that was not compromised or constrained by creating products to a pre-determined price. The first Kriega backpack was nearly double the retail price of the best alternatives available at the time, but the unwavering belief that anything designed with passion and attention to detail will work has ensured Kriega are now at the very top of the motorcycle market in terms of brand perception and user satisfaction.
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